The TNW 2023 is comoing next week. 

https://thenextweb.com/conference

When I ask ChatGPT to summarise one of the session, it answered as follows.

Rethinking storytelling: creating content in the new social era

Introduction.
The world of social media is changing quickly. Content creators and marketers are constantly being asked to adapt and evolve their storytelling strategies to capture the attention of an increasingly shifting audience. She discussed the future of storytelling, the impact of new technologies and the importance of authenticity and relationships in the age of social media.

Embracing immersive technologies
The panellists agreed that immersive technologies such as augmented reality (AR) and virtual reality (VR) will play a key role in shaping the future of storytelling. Lukas Bugter highlighted that these technologies offer exciting opportunities to create immersive experiences that blur the boundaries between content and audience. He cited the example of 433, a global media company specialising in football, which used AR to enable fans to experience the match as if they were on the field.

What watching a World Cup game with augmented reality tech looks like

Zohar Dayan also noted that VR has the potential to take users into a whole new world, enabling brands and creators to tell stories in unprecedented ways.

However, panellists also said that while these technologies have tremendous potential, they should be used carefully to enhance the storytelling experience, rather than simply as a gimmick. They also stressed the importance of maintaining a balance between innovation and user experience, and ensuring that technology contributes to the story rather than eclipsing it.

Authenticity and human connection:
In an age dominated by social media, authenticity and human connection are paramount to successful storytelling. Chris Cunningham stressed the importance of creating content that resonates with the audience on a personal level. He also noted that consumers are increasingly looking for authentic connections and experiences, and brands need to adapt and engage their target audiences by sharing stories that reflect their values.

Panellists discussed the rise of user-generated content and the power of influencer marketing. They highlighted that collaborating with influencers can bring an authentic voice to storytelling by utilising their credibility and connections with followers. However, he stressed the importance of aligning the values and objectives of the brand and influencer to create meaningful and lasting partnerships, and cautioned against purely transactional relationships.

Breaking down barriers and fostering inclusivity:
The discussion also touched on the need for inclusive storytelling in the new era of social media, with Zohar Dayan highlighting the responsibility of platforms and content creators to ensure representation and diversity in the stories they tell. He highlighted how Vimeo actively supports underrepresented voices by providing resources, grants and initiatives aimed at promoting inclusivity in content creation.

The panellists agreed that technology can be a powerful tool to break down barriers and give voice to marginalised communities. The potential for a platform to democratise storytelling, where anyone with a smartphone and an idea can share their story with the world, was discussed. However, it was also recognised that there are issues of algorithmic bias and the need for constant vigilance to ensure fair access and exposure to diverse stories.

Conclusion.
The TNW 2023 panel discussion entitled Reimagining Storytelling: Creating Content for the New Era of Social The discussion provided valuable insights into the evolving content creation and marketing landscape. Panellists highlighted the transformative potential of immersive technology, the importance of authenticity and human connection, and the need for inclusive storytelling.

As social media continues to evolve, content creators and marketers must remain adaptable and innovative. They need to utilise new technologies in ways that enhance the storytelling experience, while at the same time prioritising authenticity, human connection and inclusivity. By embracing these principles, brands and creators can effectively engage with their audiences, create meaningful experiences and shape the future of storytelling in the new age of social.

I will attend at the Conference next Thursday, but I felt as if I had already heard what was going to be spoken. Because the guest speaksers are famous experts, they have already spoken and written their thoughts in several premises. The guest speakers are well-known experts and have already spoken and written about their ideas in several places. ChatGPT learn how they think through websites and easily predicts what they will discuss at the conference.

What is the value of going to Amsterdam and buying a €999 admission ticket if you can find out what the sessions are about at ChatGPT?